How much is a missed call really costing you?

Every unanswered call is a job that just went to your competitor. Move the sliders below to see your real number — most home service owners are surprised.

Average job value $300

Missed calls per week 15

160

Of those callers, how many would've booked? 40%

10%90%

Estimated revenue lost every month

$7,740

That's $92,880/year going to whoever picked up the phone instead of you.

Voicemail

~20%

of callers leave a message. The rest just call the next company.

FrontDesk

100%

of calls answered, 24/7 — booked straight into your calendar.

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How this is calculated

Monthly loss = (missed calls/week × 4.3 weeks) × your close rate % × average job value.

The default close rate (40%) reflects that not every caller would have booked even if you'd answered — some are just shopping quotes. Adjust it to match your business.

Voicemail's ~20% answer rate is a widely cited industry figure for missed-call callback behavior; the real number varies, but the pattern doesn't: most callers don't leave a message, they call the next name on the list.